KABUSECHA, Shade-Grown Green Tea


Sencha, Kabusecha, Gyokuro, Matcha

— If you’re looking for refined quality you can enjoy every day, Kabusecha is the answer —

Japanese tea comes in many styles, but Kabusecha stands out for its rare balance of elegance and everyday drinkability.

Not as ceremonial as Gyokuro,
yet richer in umami than Sencha.

Kabusecha has been gaining attention as a comfortably premium tea
one that brings a sense of luxury into daily life, without feeling excessive.


Comparison of Japanese Green Teas

ItemSenchaKabusechaGyokuroMatcha
CultivationOpen-fieldShaded cultivationShaded cultivationShaded cultivation
Shading periodNone~7–14 days~20 days~20 days
Shading rate0%~85%~85%~85%
Flavor profileFresh, slightly astringentBalanced umami & freshnessDeep sweetness & umamiIntense sweetness & umami
AromaRefreshingGentle shaded aromaStrong shaded aromaStrong shaded aroma
Leaf rollingYesYesYesNo
FormLoose leafLoose leafLoose leafPowder
Brewing temperature70–80°C60–70°C40–60°C70–85°C

Why Kabusecha is called “the just-right premium tea”

Umami from shading — without being overwhelming

Kabusecha is grown under shade for a short period before harvest, limiting sunlight exposure.
This process increases amino acids in the tea leaves, enhancing umami.

However, the shading period is shorter than Gyokuro’s.
As a result, Kabusecha offers:

  • A satisfying depth of umami
  • A clean, light finish
  • A taste you won’t tire of, even when enjoyed daily

This creates a beautifully balanced cup.


A refined cup you can enjoy at home

Gyokuro often requires precise brewing—
low temperatures, small amounts of water, careful attention.

Kabusecha, on the other hand, can be brewed easily at around 60–70°C, making it naturally suited to everyday life.

  • With a slightly nicer teacup
  • Alongside regular meals
  • Without formality or pressure

Kabusecha brings a quiet sense of refinement to the table.


Why choose Kabusecha over Gyokuro?

  • Affordable for everyday drinking
  • Rich umami with easy drinkability
  • No special tools or knowledge required
  • Enjoyable for the whole family

Kabusecha bridges the gap between
“Gyokuro for special occasions” and “Sencha for daily use.”


Conclusion: Kabusecha — everyday luxury, naturally

Kabusecha offers:

✔ Refined umami and elegance
✔ A light, refreshing finish
✔ A price that fits comfortably into daily life

For those who want to add a small moment of quality to their everyday routine,
Kabusecha is the perfect cup.